Some story and facts
Milan is widely regarded as a global capital in industrial design, fashion and architecture. In the 1950s and 60s, as the main industrial centre of Italy and one of Europe's most dynamic cities, Milan became the world capital of design and architecture. There was such a revolutionary change that Milan’s fashion exports accounted for million (US currency) in 1952, and by 1955 that number grew to billion. Modern skyscrapers, such as the Pirelli Tower and the Torre Velasca were built, and artists such as Bruno Munari, Lucio Fontana, Enrico Castellani and Piero Manzoni gathered in the city. Today, Milan is still particularly well known for its high-quality furniture and interior design industry. The city is home to FieraMilano, Europe's largest permanent trade exhibition, and Salone Internazionale del Mobile, one of the most prestigious international furniture and design fairs.
Milan is also regarded as one of the fashion capitals of the world, along with New York City, Paris, and London. Milan is synonymous with the Italian prêt-à-porter industry,as many of the most famous Italian fashion brands, such as Valentino, Gucci, Versace, Prada, Armani and Dolce & Gabbana, are headquartered in the city. Numerous international fashion labels also operate shops in Milan. Furthermore, the city hosts the Milan Fashion Week twice a year, one of the most important events in the international fashion system. Milan's main upscale fashion district, quadrilatero della moda, is home to the city's most prestigious shopping streets , in addition to Galleria Vittorio Emanuele II, one of the world's oldest shopping malls.
